Jeff Atwood, from the so-insightful-every-article-makes-it-to-programming.reddit.com site Coding Horror is working on a new venture and has discovered that the hardest part is coming up with a name:
I've been brainstorming names for the web site we're building. I've surveyed some of the finest minds in the software developer community ... and we've come to a collective realization:naming a website is hard. Really, really hard. You begin to have new respect for all the crazily-named Web 2.0 startups.Trust me, I feel your pain.
it's a wasteland out there. You'll have to be pretty clever indeed to come up with an interesting, simple name that isn't taken -- or, worse, domain-squatted.
(By the way, the two links he has above are creepily good at generating fake Web 2.0 names and ideas - I've seen worse for real at DemoCamp!)